@outdoorresearch + #HuayhuashFilm

Instagram takeover created for @outdoorresearch.

Leading up to our #HuayhuashFilm premiere, Joey Schusler and I selected some of our trip photos to showcase OR's products in an Instagram takeover. I summarized our trip with the context of the harsh weather and the benefits of the gear we used. At the time, @outdoorresearch had 8,450 followers. Our 6 photos gained 4,630 likes.
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