What would a car commercial sound like without the car? In this conceptual piece, we experience the energy of the all-electric Jaguar I-PACE quietly engaging with the harsh elements of an unforgiving landscape.

Director: Travis Rummel
Cinematography: Joey Schusler, Thomas Woodson, Travis Rummel
Assistants: Brendan Davis, Karl Thompson
Color: Dylan Hageman
Edit: Britt Bellamy


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